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Good Customer Service

It isn’t enough to have a customer service plan in place. The plan needs to be effectively executed to reap the benefits. But before we look at what effective execution looks like, it’s important to understand bad customer service. Bad customer service is any communication or experience where a consumer feels as though they are let down. This includes negative experiences, such as long wait or hold times, not being able to speak to an agent, being transferred too many times, and not being heard. This can lead customers to provide negative reviews and/or begin shopping with a competitor.

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